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About Us
Ecosystem Operator for the Hotel & Travel Industry
Company Profile

Founded in 2016 and headquartered in Guangzhou, China, HTRIP Group is a comprehensive technology group focused on hotel digital-intelligent upgrades, integrated scenario-based marketing, enterprise business travel services, digital integration of culture and tourism, investment in the broader business travel industry, and international business travel enterprise services.


To date, HTRIP Group has signed service agreements with 68 of China's Top 100 hotel chain groups, serves more than 220 mid-to-high-end hotel brands and over 3 million contracted guest rooms, holds a 40% share of the mid-to-high-end hotel market, and reaches nearly 500 million mid-to-high-end business travelers nationwide.


HTRIP has been recognized as a National High-Tech Enterprise, a Guangdong SRDI (Specialized, Refined, Distinctive and Innovative) Enterprise, a Gazelle Enterprise, one of the Top 100 High-Tech Enterprises Preparing for IPO, a China Potential Unicorn Enterprise and a Hurun Global Cheetah Enterprise, among many other honors. It has completed multiple rounds of financing from well-known investors including Jiuding Capital, CCB Jianrong Investment, Shenzhen Capital Group, Huiqin, Zero2IPO Culture & Creative and Rongyi.


Looking ahead, HTRIP will stay true to its mission of “using technology to make business travel better” and its core values of integrity, symbiosis, responsibility, continuous innovation and people first. Working with partners across the tourism industry to reshape the value of every scenario, HTRIP aims to become the world's leading ecosystem operator for the hotel and travel industry and to drive its digital-intelligent development.

Our Goals
Milestones
2016
2017
2018
2019
2020
2021
2022
2023
Qualifications & Honors
  • National High-Tech Enterprise
  • China Potential Unicorn Enterprise
  • Guangzhou Top 100 High-Tech Enterprises Preparing for IPO
  • Hurun Global Cheetah Enterprise
  • 2022 Gazelle Enterprise, Huangpu District & Guangzhou Development District
  • “2021 Gazelle Enterprise”, Huangpu District & Guangzhou Development District
  • 2022 Guangdong Innovative Small and Medium-Sized Enterprise
  • 2022 Guangdong SRDI Small and Medium-Sized Enterprise
  • Top 10 “2020 Gazelle Incubation Enterprises”, Huangpu District & Guangzhou Development District
  • 2021 Guangzhou SRDI Enterprise
  • Selected for Guangzhou's Information Technology Application Innovation Product Pool
  • Named to Guangzhou Development District's 2021 “Green+” Enterprise List
  • Executive Council Member, ICC China
  • Vice President Member, Guangdong Tourism Association
  • Vice President Member, China Convention & Exhibition Economy Research Association
  • Executive Director, 7th Council of the China Advertising Association
  • Executive Council Member, China Tourist Attractions Association
  • Council Member, China Hotel Cinema Alliance
  • 2023 Hotel Innovation & Development Award
  • Culture & Tourism Accommodation Hundred Flowers Award — “2022 Best Ecosystem Operation Service Provider”
  • China Accommodation Industry Golden Eagle Award — “Best Hotel Service Provider 2020–2021”
  • China Hotel Golden Horse Award — China's Best Hotel Scenario Big Data Marketing Platform Operator
  • 2021 Top 10 New Technology & New Media — Hotel Scenario Integrated Marketing Media
  • 2022 China Quality Outdoor Commercial Scenario Media of the Year
  • China Top 100 Media Supplier (Business District Scenario Media)
  • 2020 12th China Hotel Industry Golden Eagle Award — “Benchmark Brand for Scenario Operation of the Year”
  • 2019 MarTech Capital Annual Conference — “Most Promising Hotel Scenario Marketing Platform Award”
  • 2017 China Hotel Golden Horse Award — “China's Best Hotel Scenario Big Data Marketing Platform Operator”
  • 2016 Global Internet Innovation & Integration Conference — Key Enterprise and Winner of Three Awards
  • 2016 IICGS Summit — Key Enterprise at the Global Top Internet Summit
  • 2016 AHF® — Key Enterprise at the 9th International Hotel Investment Forum & 3rd China Hotel Asset Management Conference